Today I get to introduce you to the 6th Canadian Online Fabric Store to continue our series.  I met Devorah from Studio Fabric Shop, based in Toronto, at Creativ Festival a few weeks ago. She opened her fabric store a few months ago, and comes from a very fabric related background! She balances the shop with working full-time as a clothing designer for her children’s line Red Thread (sold across Canada). If that doesn’t keep her busy enough, she also has three girls at home – ages 8, 10 and 14!

Devorah has generously provided an amazing giveaway (*Update: Giveaway is closed) for you and a discount for her store (she ships world-wide!). Find them at the end of this post. When I met her at the Festival I was impressed with the range of great fabric featured at her booth. I got some from her that I’m hoping to make into a dress for my daughter – cross your fingers I can post it for Monday! Checking out her website is a treat of colour for your eyes! I would say more, but she has provided an amazing description of her fabric style in her interview. If you are intrigued, she enjoys teaching sewing and quilting workshops – you can contact her through her website. I also found Red Thread’s article about children’s clothing shops and trends in Paris (apparently Liberty prints and plaid are popping up everywhere!) very interesting. Lucky her, she got to go shopping there this past summer!

Thread Riding Hood: What inspired you to start Studio Fabric Shop?

Devorah: “I’ve been working as a children’s clothing designer for the past nine years, creating a line called Red Thread.  I spend a huge amount of time thinking about fabric – choosing it, designing with it, and making things with it. Many of the fabrics I use for my dresses are quilting fabrics, because I love the wide range of prints, the durability, and the feel of it. I also love designing and making quilts, and this has been a passion ever since I was a child. In university I studied the history of textiles and of craft (I have two very practical degrees in Art History and Japanese Studies) because I am endlessly curious and appreciative of beautiful fabric and the people who create with it.

Over the years many customers have asked me who designs my fabric, how I choose and combine it, and where they can find similar prints for their own projects.  After nine years I have amassed a very nice collection, including prints that I have imported, many fabrics that are long out-of-print, and some unusual fabrics that are hard to find elsewhere. My constant requests for fabric collided with my desire to share it, so I decided to open a shop.  Now I’m stocking the shop with new fabrics to supplement the collection, but everything is carefully chosen to reflect a particular aesthetic. The shop appeals to people who really like colour, Asian design, and fabulous prints, including larger scale prints than one usually finds in a quilt shop. There are many great basics as well, including some wonderful dots and stripes, but even those tend to be colourful.

When I opened the shop I was thinking of how difficult and expensive it can be to get great fabric in Canada, but I’ve been surprised to discover that although many Canadians have happily discovered the shop, orders have been coming from all over the world. I’m shipping fabric to Europe and Australia because in some cases, these prints (especially older designs) just can’t be found there.”

Thread Riding Hood: Where do you get the inspiration for your sewing?

Devorah“For me the inspiration always comes from the fabric first. If I’m designing clothing with it, it’s all about how the fabric will make the wearer feel. Is it joyful, or beautiful? Will it make a child feel special or unique? When I’m making quilts it’s all about me and what my eye loves. I often will put fabrics together and come back to them a day, or even a week later, to see if I still love them. Unless of course I have fallen in love with something and need to make something with it right away. Some fabrics are simply irresistible!”

Thread Riding Hood: What is something coming up in the near future that you are especially excited about?

Devorah“I’m excited about expanding my collection to include other lines that I love. Right now I’m working on bringing in Yuwa Japanese fabrics, and have Art Gallery Fabrics arriving soon. I’m also excited about offering downloadable patterns that I’m currently developing, as well as custom bundles of fabric. I love feedback, and hope that people will let me know what they’d like to see more of.”

(*Update: Giveaway is closed) You get a chance to win a stash-building collection of ten colourful fat quarters. They include fabrics by Kaffe Fassett, Anna Maria Horner, Heather Bailey and Liberty! Amazing and hooray – aren’t they pretty?! I’m imagining an amazing quilt from these! But of course there are so many more projects you could make. This giveaway is open to all Thread Riding Hood readers, internationally (No one gets left out, hooray!). The giveaway will be run from today, November 22nd, until Friday, December 6th, 2013 at midnight.

Enter by filling out as many sections as you wish in the Rafflecopter widget below. More points = more chances to win!

a Rafflecopter giveaway

Devorah is also providing Thread Riding Hood readers with a discount code – YAY! Shop at Studio Fabric Shop throughout the giveaway (November 22-December 6, 2013) and get 10% off your order with the code: “taketen”!  Here are some of my favorites from her store… happy shopping!

   
   

I hope you enjoyed finding out about another Canadian Shop. I found reading about Devorah’s background and attention to detail in her fabric choices inspiring! Be sure to check out her shop to use your discount! As always – you can find more Canadian stores on the Pinterest board.  Have a great weekend, see you on Monday!

Note: I have not received compensation for this post and as always, all opinions are my own. I would not recommend Devorah’s shop if I did not think you would like it!